SARAH WILKIN
Fly Green Alliance (FGA) 

Sarah Wilkin – Founder & CEO of FGA, a Booking.com grantee in 2018, when herself and Professor Shiju Raveendran at University of Amsterdam, a chemical engineer and catalyst specialist, gained a sustainable travel grant to work on the R&D of sustainable aviation fuel (SAF), which was a milestone for SAF awareness, being the first time the tech had been given attention outside of the aviation industry. 

Previously, she worked in digital, advertising and market research before switching careers in 2018, and brought this knowledge to sustainable aviation developments to push innovation and carbon reduction in the area, as well as bring a new perspective. 

Sarah went on to introduce and pioneer the concept of turning SAF into a credit/unit in 2019, which has led to other mechanisms being developed by industry SAF leaders, as well as the Book & Claim approach.  She also supported Amex Global Business Travel on their SAF strategy and Formula E, and provided other businesses leading edge opportunities in SAF. 

Sarah is top 3 female SAF expert globally, and has created a documentary about SAF called The Golden Bullet. She is now developing a platform called ‘Drops’ for the industry and developing FGA’s membership model to act as a fractional business developer for the industry.