
Convene 4 Climate (C4C) is a global platform and movement aimed at accelerating the transition of the Business Events Industry (BEI) towards sustainability and regeneration.
A collaborative initiative born in 2024 between PCMA in collaboration with The Strategic Alliance of National Convention Bureaux of Europe (SANCBE), C4C has taken a structured, action-oriented approach, stimulating cross-sector collaboration to promote and realise feasible tactics that enable industry stakeholders to drive measurable change.
This platform will bring together BEI and other sectors to explore future scenarios, growing knowledge and creative solutions around the intersection of climate-tech and the world of Business Events. Through creating workshop-based and lasered-focus content environments we will find tools and technology, skills and people to propel better decisions and the ability to act now.
MISSION & VISION
Our Mission:
To lead the Business Events Industry and adjacent sectors to take bold action on sustainability. By fostering cross-sector collaboration, innovation, and a strong sense of shared responsibility, we drive practical, measurable, and high-impact strategies for the twin transformation. Balancing a human-centred approach with technological solutions, we leverage the power of Business Events as catalysts for sustainable action across environmental, social and economic aspects.


Our Vision:
In a future global society built on sustainability by design, we envision a thriving Business Events Industry collaborating far beyond its traditional boundaries to drive powerful multiplier effects across continents and sectors. We strive to build an interconnected ecosystem of organisations where collective responsibility, purpose-driven innovation, and regeneration are integral to our thinking and actions. Success is measured not merely by growth, but by our meaningful contributions to environmental responsibility, social equity, and economic resilience—allowing for global alignment and local personalisation that respects and responds to diverse regional needs.
CORE VALUES
Collaboration & Accountability
We engage sectors within and beyond the Business Events Industry to boost knowledge transfer and amplify shared outcomes, while rising to our responsibilities and committing to measurable outcomes.
Integrity & Human-Centricity
Upholding honesty, transparency, and ethical principles in every action, while ensuring that decisions and initiatives prioritise people’s well-being and positive impact.
Innovation & Adaptability
Continuously applying forward-thinking solutions and cutting-edge technology to solve global challenges, while remaining agile in a rapidly evolving landscape.
Inclusivity
Cultivating global and diverse perspectives, equitable and fair practices, and genuine openness to all.
JOIN THE COMMUNITY
Join the Convene 4 Climate community now to ensure you are kept up to date with all upcoming initiatives, events, news and more.
In joining this new interdisciplinary community, you will be contributing and connecting to the Business Events Industry and adjacent sectors to help drive global social, environmental and economic impact.
PLATFORM THEMES

REIMAGINE
An exploration of ideas about the future to cultivate opportunities and challenges and better prepare to make better decisions and to act now.

INSPIRE
A journey to co-create a future where every event is a catalyst for sustainability progress and inspiration.

MOVEMENT
Navigating uncertainty and influence the growing business case for investments in sustainability through a community of practice.
C4C GALLERY







