FOUNDATIONAL PARTNERS
As part of its evolution to become a global platform and movement, the initiative has now welcomed foundational partners Destination Canada, Fáilte Ireland, Marina Bay Sands and United Airlines – a group of forward-looking organisations that are deeply aligned with the C4C credo: driven by responsibility, fuelled by technology to deliver transformation.
DESTINATION CANADA
Our Commitment
”Sustainability is an integral part of our business events efforts at Destination Canada; and as a foundational partner of PCMA’s Convene 4 Climate, we hope we will also inspire and challenge business events decision makers, planners and sustainability professionals and host destinations, globally, about being better environmental stewards.”
FAILTE IRELAND - MEET IN IRELAND
Our Commitment
“Fáilte Ireland is committed to creating a sustainable future for Ireland’s business events industry and is aligned with Convene 4 Climate in its mission to unite the industry in delivering transformative solutions to address the ongoing challenges posed by climate change.“
MARINA BAY SANDS
Our Commitment
“At Marina Bay Sands, sustainability lies at the heart of its business operations. Guided by its global sustainability strategy, Sands ECO360, the integrated resort incorporates best practices and cutting-edge technologies and methodologies to reduce its overall environmental impact.
Marina Bay Sands operates with the highest commitment to reduce its overall environmental impact, with goals in Climate Response, Recycling & Circularity, Water Stewardship, Sustainable Sourcing, Biodiversity and Culture & Capacity Building.
Acknowledging that amplified efforts are required to align with the new 1.5°C pathway set out in the Paris Agreement, the integrated resort set a new target of a 30 per cent reduction in carbon emissions by 2025 – nearly double of its earlier target – against a 2018 baseline.”
UNITED AIRLINES
Our Commitment
“At United, we realize there’s a limit to what a single company can do alone, so one of the key pathways of our environmental strategy is collaborating with stakeholders across our value chain. That is why the opportunity to join PCMA’s Convene 4 Climate as a foundational partner was critically important.”
STRATEGIC PARTNER
THE STRATEGIC ALLIANCE OF THE NATIONAL CONVENTION BUREAUX OF EUROPE
About Us
The Strategic Alliance of the National Convention Bureaux of Europe (“the Alliance”) is a network of national destination marketing organisations. As a collaborative industry platform, it concentrates on strengthening Europe’s position as a leading destination for international business events. The purpose of the Alliance is to create a beneficial working relationship amongst the national convention bureaux of Europe in order to sustain and further develop the position of Europe.
Our Commitment
“The climate crisis is the most urgent challenge of our time. There is no denying that we need transformative change – and business events must play an important role. As the Strategic Alliance of the National Convention Bureaux of Europe (SANCBE), we are committed to contributing to the United Nations Sustainable Development Goals and the European Green Deal, the ambitious roadmap for making the EU’s economy sustainable. We believe that Europe can and should lead the way in the transition to a low-carbon, regenerative and socially just economy.
We also recognise that in realising this ambitious goal, business events can be an immense force for good. From scientific conferences to political summits and trade fairs – meetings and gatherings of all types are essential tools for human collaboration and communication. The business events industry therefore has a unique opportunity and responsibility to contribute to the global efforts to mitigate and adapt to climate change.”
SANCBE Sustainability Projects
In our White paper named “How can National Convention Bureaux Leverage Their Influence for Sustainability?”, published in 2024, one of the goals which we’ve set was: “Launch a universal gathering for EU-based and international players: a European Sustainable Business Events Conference”. We searched and found in PCMA the ideal partner to launch and organise this event. In close cooperation with PMCA, the first edition of Convene4Climate was initiated in Barcelona in 2025.
