DESTINATION CANADA
Our Commitment
”Sustainability is an integral part of our business events efforts at Destination Canada; and as a foundational partner of PCMA’s Convene 4 Climate, we hope we will also inspire and challenge business events decision makers, planners and sustainability professionals and host destinations, globally, about being better environmental stewards.”
About Us
At Destination Canada, we believe that tourism enhances the wealth and wellbeing of Canadians and enriches the lives of visitors. Our Business Events team provides global clients with the insights and connections to create meetings and incentives that leave a lasting impact—for people, planet and place.
Guided by our Canadian Business Events Sustainability Plan and the United Nations Sustainable Development Goals (UN SDGs), we aim to empower decision makers and meeting planners to meet with purpose—in Canada and beyond.
Destination Canada Sustainability Projects
Canada sees business events as a powerful catalyst for climate action, community wellbeing, and long-term sector growth. As a signatory to the Glasgow Declaration, we’re contributing to global efforts to halve emissions by 2030 and reach net zero before 2050 — in close partnership with destinations, venues, and industry leaders nationwide. This work is laid out in Destination Canada’s Climate Action Plan (CAP), aimed at achieving carbon neutrality by 2030 and net-zero emissions by 2050.
Through our national Business Events Sustainability Plan, we’re advancing a coordinated approach that balances environmental, socio-cultural, and economic priorities. This includes supporting destinations as they build place-led sustainability strategies that reflect local strengths, Indigenous knowledge, and globally aligned best practices.
A key resource in this work is the Canada Business Events Sustainability Storybook, which showcases how destinations across the country are designing and delivering events with purpose. The storybook highlights practical examples of responsible sourcing, emissions reduction, circularity, accessible design, Indigenous partnership, and community-rooted legacy — offering planners inspiration and concrete approaches they can apply to their own programs.
This national effort is reinforced by Canada’s multi-year Legacy & Impact Study, which demonstrates that intentionally planned events generate lasting benefits long after the closing session — strengthening communities of practice, advancing policy, enabling sector innovation, and supporting environmental outcomes.
Get in touch with Destination Canada
Virginie De Visscher, Executive Director, Business Events. Destination Canada
