FREDERIK WILLEMS
Jimmy Choo Academy

Frederik has a wealth of experience and knowledge working in the global fashion industry for over 20 years.

An experienced visionary and luxury brand executive leading in online and offline brand identity creation and development, product strategy and commercial collection
building. 

Extensive international experience working in and for British, European, American, Middle Eastern, Asian – Pacific, African and South American markets. A track
record of success in visionary and innovative creation of men’s, women’s, and accessory product ranges for numerous luxury and premium brands, alongside building and/
or establishing true brand aesthetic and integrity. 

Combining commercialism and leading fashion & market trends across different brand platforms, product ranges.
Directing, managing and leading fabric and product innovation. 

Building, re-building or establishing brand DNA, brand values and perception, strategic and commercial
mapping. Directing and overseeing online and offline photographic and graphic content creation