CONVENE 4 CLIMATE 2024
Consider the climate crisis: What will the Business Events Industry look like, and what will its broader positive impact on society be?
Convene 4 Climate started as an inaugural event brought to you by PCMA, the Strategic Alliance of National Convention Bureaus of Europe, and other collaborators, which saw the delivery of C4C in Barcelona from 30th Sept – 1st October 2024.
Audience
A highly curated, pre-qualified group of 110 participants to create the best possible mix to meet the objectives of the event and find solutions.
- 35% Planner/Organiser
- 35% Supplier/Partner
- 23% Adjacent Sectors
- 5% Media
Event Format
5 x Tech Demonstrations explored
The programme was built across 4 streams which laid the foundation and architecture for our talks and workshops across:
Technology – Data – Measurement
Skills – People – Mindset
Business Models – Risks – Growth
Innovation & Collaboration
4 x Compelling Ted Talk style keynotes set the scene for the day and invigorated all to engage in our collective challenge and collaborate around the solutions for transformation.
4 x Challenged-based workshops across the streams were developed, resulting in each stream delivering 3 possible tactics to be further explored and adopted.
Outcomes
Overall, 12 Tactics were developed by the participants and presented back. This set a foundation for further exploration of the tactics to support our first C4C report.
We onboarded and announced four new foundational partners who joined C4C to assist in advancing our mission. (Destination Canada, Failte Ireland, Marina Bay Sands Singapore & United Airlines)
By taking a circular event economy approach to C4C we transformed Convening EMEA’s main stage into the entire C4C event within 12 hours, reducing and reusing where possible all event equipment, resources, and production elements.
We announced that Convene 4 Climate was too important to be just an event and that we would evolve it into a global movement and platform for our community and adjacent sectors.
C4C was launched as a global platform, and the opportunity for the entire business events ecosystem to join the community was shared and continues to be across multiple communication channels.
C4C GALLERY
